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Now Available: Advertising with Small Budgets for Big Results, How-to Guide for Small Business, Nonprofits, Even Libraries

Whether your patrons want examples of press releases and Twitter posts, how-to's for reading direct mail and magazine advertising rate cards, or tips on the best colors for billboards, they'll find practical, realistic advice and price ranges in a new reference, Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & offbeat Media (ISBN 978-0-9627122-9-6, Barrett Street Productions, $35).

Oriented to the needs of small businesses, nonprofits, schools, and government agencies, this guide walks readers through traditional and new media, with an introduction to guerilla marketing and media relations. Call-outs demystify rate cards and a detailed glossary clarifies postal regulations, discounts, and industry jargon. Dozens of illustrations and checklists.

Available now through Ingram's secondary warehouses. For the table of contents, see www.lindacarlson.com/p/advertising.html.

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