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The Accidental Library Marketer: New Book Fills Gaps In “True Marketing” Knowledge; Already Being Used In Grad School Course

July 12, 2009, Chicago, IL, and Medford, NJ—Information Today, Inc. (ITI) has announced the publication of The Accidental Library Marketer, by Kathy Dempsey. The publisher is launching the title with a special book signing at the 2009 American Library Association (ALA) Annual Conference, which takes place at Chicago’s McCormick Place West from July 9–15.