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Gale’s Analytics On Demand Delivers Powerful Insights to Data-Driven Libraries


New Tool Helps Libraries Better Understand Patrons and Their Needs

Farmington Hills, Mich., April 10, 2014 — Gale, part of Cengage Learning and a leading publisher of research and education resources for libraries, schools and businesses, today announced the launch of Analytics On Demand, an innovative data analysis tool to help libraries discover key insights about their library community—who is and isn’t using their resources—to better inform strategic planning, collection development, programming and to measure the impact of day-to-day decision making.

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